Google thinks you don't need privacy
You Have Zero Privacy Anyway -- Get Over It This is a good article by David Adams on OSnews talking about a recent quote by Google CEO Eric Schmidt saying "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place." David compares this to a similar and infamous quote by Sun's Scott McNealy.
I think the reality is not that privacy is dead, or unimportant, but that it is hard. Maintaining privacy requires thought and vigilance, now more than ever. Much as I love it, the Internet is the most surveillance enabled and friendly technology ever created.